I’m not a David Bowie fan, but in the song Space Oddity, there’s this amazing line:
This is Ground Control to Major Tom
You’ve really made the grade
And the papers want to know whose shirts you wear
Now it’s time to leave the capsule if you dare
Sandwiched between congratuations to Major Tom and telling him that he has to progress to the next step of his mission, we find out what actually matters to the press (and the regular people): “And the papers want to know whose shirts you wear”. In other words, they don’t really care. This event is the first so everyone is excited because of that, but they don’t actually care about it really. They care more about Major Tom’s choice of fashion than about him or his mission.